Innovation, gender equality and leadership, with Carla París

In this episode of ODS5, we talk to Carla Paris, CEO of Hobbyflower, about her career and the challenges she has faced as a female leader in a traditionally male-dominated industry. Carla tells us how, from her start as marketing manager, she has transformed the company with innovative self-watering systems and a strong commitment to sustainability. She reflects on the importance of gender equality in the workplace, highlighting the significant progress made at Hobby Flower, where 60% of the staff are women. In addition, Carla shares her commitment to the Consell de la Dona de Zona Franca Barcelona, highlighting the need for female role models to inspire future generations.