Reindustrialization and Electric Mobility, with Rafael Ruiz

In this episode, we interview Rafael Ruiz, president of Ebro, to uncover how the company has achieved one of the most significant recent milestones in Spain’s reindustrialization: the recovery of Nissan’s former factory in Barcelona’s Zona Franca, together with its partner Chery.

Ruiz reflects on a decisive year in which Ebro has moved at startup speed: rehiring the former workforce, going public, and starting production in just a few months. We also dive into the launch of the Ebro S400, its new electric SUV assembled in Barcelona, and how this model strengthens the commitment to sustainable, competitive, and locally branded mobility.

We talk about industrial strategy, international partnerships, the future of electric vehicles, and the key role Barcelona aims to play in European automotive. A must-listen episode to understand how the sector is transforming and what challenges and opportunities lie ahead.