Wecaria: digitising vehicles and enhancing after-sales in the automotive industry

In this episode of Logistics 4.0, we have the pleasure to speak with Marc Busom, co-founder and co-CEO of Wecaria, an innovative startup dedicated to the digitisation of vehicles and solutions for the automotive sector. Marc shares his professional journey and how, together with his partner Xavier Espinal, they identified the needs of mechanics and drivers, which led them to create a platform that connects both worlds.

Wecaria is a technological ecosystem that optimises vehicle management and improves user experience through predictive diagnostics and maintenance. Marc details how their hardware device allows for real-time data collection on the condition of vehicles, thereby facilitating customer loyalty in workshops and offering drivers complete control.

Moreover, we discuss the positive impact Wecaria has on sustainability by optimising vehicle maintenance and contributing to reforestation through tree planting. Marc also tells us about their participation in the Logistics 4.0 Incubator programme, where they have found support and networking opportunities to boost their growth.