Innovation Driving Inclusion, with Estefanía Gutiérrez

How do you build the communications strategy for a company that combines sustainable industrial mobility, innovation, training, and a cooperative model? In this episode, we speak with Estefanía Gutiérrez—Communications Manager and partner at Viserveis—about corporate communications, company culture, and the role of people in an organization’s growth.

Estefanía shares how her role at Viserveis has evolved—from her initial internship to becoming a partner—and how communication helps explain and highlight the value of a business venture rooted in cooperation.

We discuss internal and external communications, corporate culture, branding, talent, professional training, sustainable mobility, the cooperative model, and purpose-driven communication.