BASF: Innovative and sustainable leadership, with Francesc Simó

BASF begins a new stage in Spain with the renewal of its management leadership. We are accompanied by Francesc Simó, new Director of the BASF Production Center in the Free Zone and General Director of BASF Española & BASF Portuguesa

In this episode we analyze the keys to this replacement, the distribution of functions between the production centers of Barcelona (Free Trade Zone) and Tarragona, the evolution of BASF’s business in Spain – which grew by 5% in sales in 2024 – and the pending challenges, such as the electric battery recycling project. All of this is framed in the new Winning Ways global strategy, aimed at leading the green transition of the chemical sector.