Decoditive: neuromarketing studies with artificial intelligence to better understand customers

Decoditive is a startup that carries out neuromarketing studies with artificial intelligence. It helps companies to understand their clients in a very detailed way so that they sell more and launch very precise marketing campaigns.

It has developed a technology based on artificial intelligence that enables to know exactly what users are looking and how they feel while they are looking at a photo / video / web. In this way, it provides the company with very useful information that it can use to make very wise decisions regarding the marketing campaigns that it is going to launch with respect to content on social networks, advertisements on television, web pages and even new products, to test which designs are the most suitable. The applications of the tool are very diverse.

Decoditive’s main clients are marketing and communication agencies and marketing departments of large companies. Given the versatility of its technology, it has also had other types of clients such as producers or eCommerce, among others.

When a company hires Decoditive, the process to be carried out is very simple. The first thing to do is to define with the client what goals does it have with the studio and who its target customer is. Bearing all this in mind, Decoditive gets down to work to find the users who are going to carry out the testing (the so-called “testers”). For testers, carrying out the studies is very simple: they receive a link and perform the test in a very intuitive process. In addition, they only need a computer and a webcam and can do it from home. Finally, once the study is done, they proceed to the analysis, representation and interpretation of the results so that the client can make the best decisions for their company.

Decoditive is positioned between the typical market studies and opinion polls that provide useful but not 100% reliable information about users -since they may lie or forget something- and neuromarketing studies in laboratories, which offer very sophisticated but extremely expensive information. Decoditive provides highly accurate information about its customers’ users at an affordable price.

Neuromarketing is the vertical within marketing that is growing the most and will grow in the coming years. Competition between companies is increasingly voracious, and neuromarketing can help achieve that much-needed nuance of differentiation.